The Signal Engine Starter Kit


Your sales team works through a list organized by industry and company size. Some prospects are called, others are emailed, yet the response is much the same every week: minimal. This isn't because the list is flawed, but because there is no trigger. You call a company simply because it happens to fall within your target audience, not because something has changed that would make them want to listen.
Buying signals provide that trigger—provided you know which ones matter for your business and how to aggregate them. This kit shows you how to build that yourself in three steps.


“As Head of Marketing, I was looking for a strategic partner who could hit the ground running. Thanks to Barrie, we now have an effective outbound campaign in place and are successfully using tools like Clay, Apollo, and Lemlist for prospecting and ABM. Working with Barrie feels like having an experienced colleague on board who knows exactly what’s going on in B2B marketing and sales.”