Vormats: A comprehensive go-to-market engine with Clay

How we helped a SaaS scale-up transform its outbound sales strategy using HubSpot, Clay, and signal-based selling.
3x
higher reply rates
30%
more opportunities
50%
automated from work
100%
activities logged into HubSpot

About Vormats

Vormats is a Dutch video platform that helps organizations communicate smarter. Customers such as Ace & Tate, PwC, KPN and Disney use the platform for internal communication, learning & development and employer branding.

The challenge

Outbound yielded less and less. Reply rates below 5%. Emails that ended up in spam. And a sales team that spent most of their time doing manual work: building lists in Sales Navigator, exporting, manually checking, uploading into HubSpot, exporting to Instantly again.

HubSpot was a mess. Old data, no working sync, little segmentation. No segmentation means no personalization - and therefore low conversion.

The process

We've cut out the manual work and built a complete go-to-market engine.

First, the basics: HubSpot cleaned up. Old data out, structure in. Next, an automated prospecting flow: HubSpot → Clay → HubSpot. Periodically, without manual intervention.

Sales no longer has to import anything. All activities are logged automatically. Positive and negative reactions are categorized so that the team can take over immediately.

Finally: AI-driven personalization by Clay. No more generic templates - outreach tailored to segment and signals.

Summing up

With Consult Me's expertise in business consulting, Google Ads management, and social media optimization, Company XYZ successfully transformed its digital presence, reaping the rewards of increased sales, enhanced online visibility, and improved brand reputation. This case study stands as a testament to the efficacy of Consult Me's comprehensive approach in delivering exceptional results for their clients. If you're seeking to revitalize your business and achieve outstanding digital growth, Consult Me is here to guide you every step of the way.

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