Waiting for prospects to be ready to buy? Then you are too late. Your competitors are already following signals: feature changes, funding, tech stack updates, competitor reviews. With Clay, we monitor your entire TAM 24/7 and alert your sales team when accounts are ready for sale. From reactive to proactive selling.

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TAM Setup: Companies & Contacts

The basics start with your Total Addressable Market. Import from your CRM, upload a list, or build from scratch - we'll set up your complete TAM in Clay. Not only companies but also the decision makers within those accounts. Automatically updated with new matches every week.

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Out-of-the-box Signals

Start immediately with proven signals that indicate buying intent: job changes among decision makers, funding rounds, new branches, rapid growth in team size, tech stack changes, website changes. All pre-baked and ready to use.

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Custom Signal Monitoring

Your market has unique triggers. Maybe it's a specific certification, participation in certain events, or mentions in professional journals. We build custom monitors for signals that are specifically relevant to your business. If it happens online, we can track it.

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CRM & Slack Integration

Signals are worthless if no one sees them. High-intent signals trigger direct Slack alerts to your SDRs. Sync all signals to HubSpot for complete context. Weekly sales leadership overviews. The right information at the right time to the right person.

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Evergreen Outreach Triggers

Signal detected? The perfect sequence automatically starts. New VP Sales at target account will immediately receive a relevant case study. Funding announcement triggers a congratulations sequence. Set it and forget it - but smart.

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Sales Enablement Intelligence

Not everything has to be automated. Sometimes you just want to give SDRs the perfect talking points. Daily briefings with hot accounts, conversation starters based on recent signals, account intelligence for meetings. Your team is always prepared.

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