Account Based Marketing

Volume-based marketing does not work with sales-led teams. You don't have time for brand awareness. You want a pipeline of accounts that fit. ABM is about focus: 50-100 dream accounts, monitored in real time for buying signals, accessed at the right time. With Clay as intelligence engine and HubSpot as execution layer, you can build a predictable revenue machine.

How ABM works with Clay + HubSpot

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ICP Definition & Account Selection

It all starts with knowing who matters. We analyze your best customers, identify patterns, and build an ICP in Clay that automatically scores for fit. No guesswork, just data-driven account selection.

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Signal Infrastructure Setup

Clay monitors your target accounts 24/7 for buying signals: job changes, funding rounds, tech stack changes, strategic goals.

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Live Account Tiering

Not all accounts are the same. We build dynamic tiering (1/2/3) based on ICP fit + intent signals. Tier 1 gets white glove treatment, Tier 3 gets automated nurture. Everything updated automatically.

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Choose the playbook

A good ABM campaign needs a roadmap. One central tactic that you use to get in touch with your target accounts. Here are a number of options that can also be used in addition to each other:

Market research
(Offline) events
Direct mailing
Podcast

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Multi-Channel Orchestration

As an addition to the central tactic (see playbooks), we plan support channels and tactics:

LinkedIn ABM ads
Outbound based on signals
Advertising in industry publications
Podcast options
LinkedIn automation

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Sales Enablement & Intelligence

Your sales team gets automated account briefs before each meeting, relationship maps via LinkedIn, engagement scoring, and real-time Slack alerts for hot accounts. They always know who to call and why.

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